In a July 2001 article for Scientific American titled "The Truth and the Hype of Hypnosis", Michael Nash wrote that, "using hypnosis, scientists have temporarily created hallucinations, compulsions, certain types of memory loss, false memories, and delusions in the laboratory so that these phenomena can be studied in a controlled environment."[116]
The first neuropsychological theory of hypnotic suggestion was introduced early by James Braid who adopted his friend and colleague William Carpenter's theory of the ideo-motor reflex response to account for the phenomenon of hypnotism. Carpenter had observed from close examination of everyday experience that, under certain circumstances, the mere idea of a muscular movement could be sufficient to produce a reflexive, or automatic, contraction or movement of the muscles involved, albeit in a very small degree. Braid extended Carpenter's theory to encompass the observation that a wide variety of bodily responses besides muscular movement can be thus affected, for example, the idea of sucking a lemon can automatically stimulate salivation, a secretory response. Braid, therefore, adopted the term "ideo-dynamic", meaning "by the power of an idea", to explain a broad range of "psycho-physiological" (mind–body) phenomena. Braid coined the term "mono-ideodynamic" to refer to the theory that hypnotism operates by concentrating attention on a single idea in order to amplify the ideo-dynamic reflex response. Variations of the basic ideo-motor, or ideo-dynamic, theory of suggestion have continued to exercise considerable influence over subsequent theories of hypnosis, including those of Clark L. Hull, Hans Eysenck, and Ernest Rossi.[40] It should be noted that in Victorian psychology the word "idea" encompasses any mental representation, including mental imagery, memories, etc.
Depending on the purpose of the hypnotherapy (i.e., smoking cessation, weight loss, improvement in public speaking, or addressing some deep emotional turmoil), follow-up may be advisable. When trying to eradicate unwanted habits, it is good practice to revisit the therapist, based upon a date prearranged between the therapist and the patient, to report progress and, if necessary, to obtain secondary hypnotherapy to reinforce progress made.
We experience trance states every day of our lives. When you are day-dreaming, in deep thought, or even watching television, you are in a trance. When you are going to sleep at night, you are in a trance. Trance states are observed in science by brainwave activity. These waves change when a person's brain becomes relaxed. A trance can be light, or very deep like deep sleep.
Major Landmark Achievement for Hypnotherapy: The Hypnotherapy Academy of America is now exclusively providing the National Institutes of Health (NIH) with the hypnotherapy methods to use in their research of mind-body medicine. After a highly successful clinical trial at UNMH, in which our (copyright protected) “Integral Hypnotherapy™” methodology was utilized, it was concluded that our methods are “superior” when compared to another style of therapy. This led to the new, three-year NIH study of hypnotherapy in which its design parameters make the research the most trusted by physicians and behavioral health professionals.  Click here for details Scientific Research on Hypnosis
Research into hypnosis in military applications is further verified by the Project MKULTRA experiments, also conducted by the CIA.[149] According to Congressional testimony,[150] the CIA experimented with utilizing LSD and hypnosis for mind control. Many of these programs were done domestically and on participants who were not informed of the study's purposes or that they would be given drugs.[150]
An approach loosely based on information theory uses a brain-as-computer model. In adaptive systems, feedback increases the signal-to-noise ratio, which may converge towards a steady state. Increasing the signal-to-noise ratio enables messages to be more clearly received. The hypnotist's object is to use techniques to reduce interference and increase the receptability of specific messages (suggestions).[182]
As part of the comprehensive education we offer, our students get valuable hands-on training in the various Specialty Clinics that are open to the public. Hypnotherapy is one of these holistic healing modalities scheduled at specific times at Southwest Institute of Healing Arts. Sessions generally last one hour and the Hypnotherapy Clinic is completely complimentary.
When James Braid first described hypnotism, he did not use the term "suggestion" but referred instead to the act of focusing the conscious mind of the subject upon a single dominant idea. Braid's main therapeutic strategy involved stimulating or reducing physiological functioning in different regions of the body. In his later works, however, Braid placed increasing emphasis upon the use of a variety of different verbal and non-verbal forms of suggestion, including the use of "waking suggestion" and self-hypnosis. Subsequently, Hippolyte Bernheim shifted the emphasis from the physical state of hypnosis on to the psychological process of verbal suggestion:

     "Never in my life have I felt so close to peace and to God as I did during your course. You gave me the most fantastic tool anyone could ever find... you taught me to be able to go deep within myself to find the answers and find myself. Now my only objective is to help people with what you have taught me, so they may also find that wonderful world that comes from inside...."
Some hypnotists view suggestion as a form of communication that is directed primarily to the subject's conscious mind,[40] whereas others view it as a means of communicating with the "unconscious" or "subconscious" mind.[40][41] These concepts were introduced into hypnotism at the end of the 19th century by Sigmund Freud and Pierre Janet. Sigmund Freud's psychoanalytic theory describes conscious thoughts as being at the surface of the mind and unconscious processes as being deeper in the mind.[42] Braid, Bernheim, and other Victorian pioneers of hypnotism did not refer to the unconscious mind but saw hypnotic suggestions as being addressed to the subject's conscious mind. Indeed, Braid actually defines hypnotism as focused (conscious) attention upon a dominant idea (or suggestion). Different views regarding the nature of the mind have led to different conceptions of suggestion. Hypnotists who believe that responses are mediated primarily by an "unconscious mind", like Milton Erickson, make use of indirect suggestions such as metaphors or stories whose intended meaning may be concealed from the subject's conscious mind. The concept of subliminal suggestion depends upon this view of the mind. By contrast, hypnotists who believe that responses to suggestion are primarily mediated by the conscious mind, such as Theodore Barber and Nicholas Spanos, have tended to make more use of direct verbal suggestions and instructions.[citation needed]
In 2011, a Russian "evil hypnotist" was suspected of tricking customers in banks around Stavropol into giving away thousands of pounds worth of money. According to the local police, he would approach them and make them withdraw all of the money from their bank accounts, which they would then freely give to the man.[158] A similar incident was reported in London in 2014, where a video seemingly showed a robber hypnotizing a shopkeeper before robbing him. The victim did nothing to stop the robber from looting his pockets and taking his cash, only calling out the thief when he was already getting away.[159][160]
As with other treatment providers, recommendations from family or friends are a great place to start. You can also check with a therapist, naturopath, or acupuncturist for recommendations. There are several databases of certified hypnotherapists online too. Try checking the American Society of Clinical Hypnosis’s database, or the General Hypnotherapy Register. You’ll want to check the therapist’s website before you choose, making sure to look for credentials and testimony from previous patients if available.

In Trance on Trial, a 1989 text directed at the legal profession, legal scholar Alan W. Scheflin and psychologist Jerrold Lee Shapiro observed that the "deeper" the hypnotism, the more likely a particular characteristic is to appear, and the greater extent to which it is manifested. Scheflin and Shapiro identified 20 separate characteristics that hypnotized subjects might display:[15] "dissociation"; "detachment"; "suggestibility", "ideosensory activity";[16] "catalepsy"; "ideomotor responsiveness";[17] "age regression"; "revivification"; "hypermnesia"; "[automatic or suggested] amnesia"; "posthypnotic responses"; "hypnotic analgesia and anesthesia"; "glove anesthesia";[18] "somnambulism";[19] "automatic writing"; "time distortion"; "release of inhibitions"; "change in capacity for volitional activity"; "trance logic";[20] and "effortless imagination".

“I arrived at the Hypnotherapy Academy of America believing that I had paid for and would receive the most comprehensive hypnotherapy training in the world. What I didn’t expect, however, was to find myself in an environment where I would have so many profound life transforming experiences. By the end of the second week I was completely in awe and felt that our class had already gotten more than our money’s worth. Upon completion of the course, I feel sure of two things. First, that I’m fully prepared to begin a successful hypnotherapy practice. Second, that my life will never be the same again.”
I've wrestled about writing this article. I didn't feel right giving out this information to the public, but when I saw videos on other sites that tell people how to do this simple, yet very powerful suggestive hypnotic method, I decided to teach the public how to place a subject into trance by hypnotic induction. Please share this tool in a safe and responsible way.
One obvious risk to patients is the insufficiently trained therapist. The inadequately trained therapist can cause harm and distort the normally pleasant experience of hypnotherapy. A second risk for patients is the unscrupulous practitioner who may be both inadequately trained and may have some hidden agenda. These rare individuals are capable of causing great harm to the patient and to the profession. As mentioned above, the patient should carefully scrutinize their chosen therapist before submitting themselves to this dynamic form of therapy.

The practice of many relaxation techniques is poorly regulated, and standards of practice and training are variable. This situation is unsatisfactory, but given that many relaxation techniques are relatively benign, the problem with this variation in standards is more in ensuring effective treatment and good professional conduct than in avoiding adverse effects. By selecting a license mental health professional (psychologist or social worker), patients are more likely to receive treatment from individuals who are well trained in the appropriate use of behavioral techniques.
Since hypnotherapy is an adjunct form of therapy, used along with other forms of psychological or medical treatment, there are many applications. Hypnotherapy can be used to treat anxiety, phobias, substance abuse including tobacco, sexual dysfunction, undesirable spontaneous behaviors, and bad habits. It can be used to help improve sleep, learning disorders, communication, and relationship issues. Hypnotherapy can aid in pain management and help resolve medical conditions such as digestive disorders, skin issues, and gastrointestinal side effects of pregnancy and chemotherapy. It can also be used by dentists to help patients control their fears or to treat teeth grinding and other oral conditions.